Sökning: "HR-Marketing"

Hittade 2 uppsatser innehållade ordet HR-Marketing.

1. 1. Employer Branding - "Kriget om talangerna" : En studie om ett IT-konsultföretags Employer Brand gentemot dess rekryteringsmålgrupp

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Paula Norrmyr; Melanie Björk; [2016]
   Nyckelord :Employer Brand; Employer Branding; Employee Value Proposition; Internal Branding; HR-Marketing; Employer Attractiveness;

   Sammanfattning : The internal marketing concept speciefies that an organization's employees is its first market. The demands on companies to meet employee needs increases with the skills and knowledge employees possess, which acts as a competitive advantage. LÄS MER

3. 2. What drives Ideal Employer Image?: A study of university students' perceptions in China, the US and Germany

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Ying Gao; [2006]
   Nyckelord :Employer branding; employer image; China; Cluster Analysis; multinational companies;

   Sammanfattning : This thesis will undertake a progressive investigation of employer branding, with a global comparison of university students’ perceptions towards their ideal employers. Given the lack of available theories in the employer branding field, the newly developed intersection of HR, Marketing, PR and Communications, an inductive quantitative approach is taken based on a multi-national, large scale survey conducted among over 50,000 university students in China, the US and Germany in the Spring of 2006. LÄS MER