Sökning: "Per Kettis"

Hittade 1 uppsats innehållade orden Per Kettis.

  1. 1. Kundinvolvering vid tjänsteutveckling : En studie om bankers kundinvolvering i dendigitala tjänsteutvecklingen

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan

    Författare :Per Kettis; Eriksson Filip; [2017]
    Nyckelord :Service Innovation; Customer Involvement; Digitization; Service Development; Tjänsteinnovation; Tjänsteutveckling; Digitalisering; Kundinvolvering;

    Sammanfattning : During the 21st century banks have been going through big changes due to both digitization and increase in competition from niche banks. Furthermore, there has been a decrease in customer satisfaction during the last decade. LÄS MER