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1. Key success factors : The internationalisation of Swedish fashion companies
Magister-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Sammanfattning : Background: The Swedish fashion market today quickly becomes too small, even for the new companies, and they are quick to take the step abroad and launch their internationalisation process. With a focus on the four Swed-ish fashion companies Filippa K, Acne Jeans, Nudie Jeans and Whyred, we have analysed how these representatives of the industry have interna-tionalised themselves. LÄS MER
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