Sökning: "Ziying Lai"

Hittade 1 uppsats innehållade orden Ziying Lai.

  1. 1. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

    Magister-uppsats,

    Författare :Yiming Yuan; Ziying Lai; [2023]
    Nyckelord :;

    Sammanfattning : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. LÄS MER