Sökning: "database marketing"

Visar resultat 1 - 5 av 47 uppsatser innehållade orden database marketing.

1. 1. Enhancing Privacy in Cookieless Web Advertising : A Comparative Study of Multi-Party Computation and Trusted Execution Environment Solutions for Private Attribution Reporting

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Victor Massy; [2023]
   Nyckelord :Multiparty computation; Trusted execution envrionment; Web advertising; Private attribution reporting; Flerpartsberäkning; Pålitlig exekveringsmiljö; Webannonsering; Privat attributionsrapportering;

   Sammanfattning : The end of third-party cookies has driven the advertising market to seek new solutions. Third-party cookies were widely used to track users’ online activities across websites. However, the growing concern for privacy has led web browsers to put an end to this practice. LÄS MER

3. 2. Developing Machine Learning-based Recommender System on Movie Genres Using KNN

   Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

   Författare :Anthony Ezeh; [2023]
   Nyckelord :: Movie Recommender System; Machine Learning; Content-based Filtering; Collaborative Filtering; KNN Algorithms; Classification Algorithm;

   Sammanfattning : With an overwhelming number of movies available globally, it can be a daunting task for users to find movies that cater to their individual preferences. The vast selection can often leave people feeling overwhelmed, making it challenging to pick a suitable movie. LÄS MER

4. 3. Exploring Strategies for Customer Engagement in the Absence of Third-party Cookies : Using a Firm-based Digital Maturity Lens

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Ida Lengdell; [2023]
   Nyckelord :Strategies; Customer Engagement Online; Digital Maturity; Third-party Cookies;

   Sammanfattning : Purpose – This study aims to identify and analyze innovative strategies that firms can use to develop customer engagement online without relying on third-party cookies, whilst also considering the firms' level of digital maturity. Method – To explore the innovative strategies for developing customer engagement online without third-party cookies, a sequential mixed-method design was employed, utilizing semi- structured interviews and survey data. LÄS MER

5. 4. Risk Communication of New Drugs : A qualitative interview study

   Uppsats för yrkesexamina på grundnivå, Uppsala universitet/Institutionen för farmaci

   Författare :Märta Lindquist; [2022]
   Nyckelord :;

   Sammanfattning : Background: Pharmaceutical development has taken new ground in recent decades and placed new demands on the regulations. Since 2005, a risk management plan (RMP) has been required when applying for a first marketing authorization for a drug. The RMP forms the basis for how identified risks with the drug are to be managed. LÄS MER

7. 5. Artificial Intelligence and Corporate Social Responsibility in the Online Gambling Industry

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Kristijan Salihovic; [2021-07-08]
   Nyckelord :Online gambling; Responsible gambling; Gambling addiction; Problem gambling; CSR; AI; Moral profit; Customer-oriented Moral and Systemic Proactivity; COMSP; Gambling-related Harm Reduction and Prevention; G-HARP; Cloud-based Global Gambling Registry; CGGR; International Gambling Standards; IGAS;

   Sammanfattning : Background: Digital technology and the Internet have created the preconditions for the development of online gambling. Gamblers can play or bet online whenever they want and wherever they are. Gambling should be entertaining, allowing players to keep it in balance with other activities in their lives. LÄS MER