Sökning: "macro marketing"

Visar resultat 1 - 5 av 51 uppsatser innehållade orden macro marketing.

1. 1. Participation, Empowerment and Power Dynamics in the Digitalisation of Agriculture in Sub-Saharan Africa; Ethnographic Research on the Smallholder Farmers’ Use of Mobile Platforms for Agricultural Development in Kenya

   Master-uppsats, Göteborgs universitet/Institutionen för globala studier

   Författare :Álvar González Bujedo; [2023-02-09]
   Nyckelord :ICT; Digital Services; Rural Development; Economic Growth; Poverty Alleviation; Social Practice Theory; Site Analysis; Participant Observation.;

   Sammanfattning : Information and Communication Technologies, such as mobile phones, are hoped to contribute to rural development and poverty alleviation in Sub-Saharan Africa. Based on that mobile platforms bundle diverse digital services, including financing, marketing, and value chain management, they are supposed to be of support to smallholder farmers. LÄS MER

3. 2. Influencers och konsumenters köpbeteende på TikTok : En kvantitativ och kvalitativ undersökning på köpbeteenden hos konsumenter

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Melis Cetin; Mickaela Georges; [2023]
   Nyckelord :Influencer marketing; TikTok; Sociala medier; Mikro-influencer; Makro-influencer; Source credibility;

   Sammanfattning : As the development of digitization becomes more extensive and integrated into our daily lives, it shapes people around the world. This influence extends to how we create value, communicate, and consume. LÄS MER

4. 3. Beyond the hype

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Dhruv Sharma; Enrique Mridha; [2023]
   Nyckelord :Influencer marketing; Nano-influencer; Macro-influencer; Paid collaboration; Unknown brand;

   Sammanfattning : Influencer marketing has grown in popularity making it crucial for firms to understand how they should optimize their influencer marketing campaigns. This is an even greater issue for parsimonious unknown brands who tend to have limited resources and, as such, might refrain from employing macro-influencers in their marketing campaigns. LÄS MER

5. 4. Influencer-marketing på sociala medier : En studie om relationen mellan företag och konsumenter genom Influencer-marketing

   Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Författare :Filip Björklund; Sofia Svensson; [2023]
   Nyckelord :Influencer-marketing; Mega-Influencer; Macro-Influencer; Micro-Influencer; Reach; Conversion rate; Social Media; Digital Marketing; Marketing strategy; Influencer-marketing; Mega-Influencer; Macro-Influencer; Micro-Influencer; Reach; Conversion rate; Sociala medier; Digital marknadsföring; Marknadsföringsstrategi;

   Sammanfattning : Under det senaste decenniet har digitaliseringen satt fart och utvecklat medielandskapet vilket resulterat i att sociala medier blivit ett av de främsta verktygen att tillämpa vid marknadsföring. Vidare har det utvecklats diverse verktyg att tillämpa på sociala medier för att driva sin marknadsföring framåt. LÄS MER

7. 5. Analyzing the Effects of Brand Activism on Consumer Loyalty: Macro and Micro Perspective

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Nina Roques; [2023]
   Nyckelord :Brand activism; consumer perception; consumer behavior; consumer loyalty; communication; Russia-Ukraine conflict;

   Sammanfattning : This study seeks to investigate, from both macro and micro perspectives, the effect of brand activism on consumer loyalty.  The macro perspective examines the general relationship between brand activism and consumer loyalty, whereas the micro perspective examines the specific context of companies' withdrawal from Russia as a form of brand activism. LÄS MER