Sökning: "tourism image"

Visar resultat 1 - 5 av 204 uppsatser innehållade orden tourism image.

  1. 1. FÖRVALTNING AV KULTURHISTORISK MILJÖ UNDER TRE PERIODER En fallstudie av Tjolöholms Slott

    Kandidat-uppsats, Göteborgs universitet/Institutionen för kulturvård

    Författare :Ellinor Hellborg; [2023-11-07]
    Nyckelord :Cultural heritage; tourism; development; management;

    Sammanfattning : This study focuses on Tjolöholm Castle, which was built at the turn of the 20th century in Sweden, a time marked by innovation and significant changes in social interaction. The purpose of the study is to examine the management of the property during three different periods of significant change, in order to understand how its function and value are prioritized. LÄS MER

  3. 2. The role of sustainability award logos and other visual elements in the formation of a sustainable destination image

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Camilla Ghezzi; Maryam Mehdizadeh Dehkordi; [2023-07-03]
    Nyckelord :sustainable destination image; sustainability certifications; sustainable tourism; visual elements; eye-trackers; GDSI award;

    Sammanfattning : Pivotal in tourism is the destination image, since it influences the desire to travel to a destination. Being able to successfully form a sustainable destination image is crucial for the flourishing of sustainable tourism. LÄS MER

  4. 3. Framing Yunnan Tourism: An Analysis of News Coverage in People's Daily : Examining the Shift in Contexts of Yunnan Tourism in People's Daily Over Time

    Kandidat-uppsats, Uppsala universitet/Institutionen för lingvistik och filologi

    Författare :Maximilian Lybäck; [2023]
    Nyckelord :People s Daily; China; Tourism; Stereotyping; Yunnan; Qualitative and Quantitative content analysis; Comparative analysis; Discourse analysis;

    Sammanfattning : This study examines how People's Daily portrayed tourism and minorities in its news coverage. The study includes both quantitative and qualitative components. LÄS MER

  5. 4. Sharing Knowledge is Sharing Power : A case study on inter-organizational knowledge transfer within a destination

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Pahlow Mariele; Cajsa Svensson; [2023]
    Nyckelord :Knowledge management KM ; Inter-organizational knowledge transfer; Destination management organization DMO ; Small and medium-sized enterprises SME s ; Destination development; Tourism stakeholders; Sustainable competitive advantage; Kalmar;

    Sammanfattning : The key to an organization's long-term success is a sustainable competitive advantage. In a global market characterized by fierce competition, organizations differentiate themselves no longer through their competitive position or technological or human resources but through knowledge. LÄS MER

  7. 5. Volunteer tourism as a transformative journey - “ It's something that they still have, that many have lost at home”

    Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Nathalie Regestad; Isabella Axelsson; [2023]
    Nyckelord :Voluntourism; existential authenticity; moral grandstanding; moral superiority; self-identity; the Other; exoticism; epiphany; epiphanic experiences.; Social Sciences;

    Sammanfattning : Volunteer tourism is an alternative form of tourism that is constantly increasing. The increase can be considered related to trends about social participation, environmental awareness and moral demands. LÄS MER