Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden

Sammanfattning: This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. Successfully navigating and utilizing digital tools and platforms is arguably more important than ever for firms to achieve success. In order to take full advantage of technological advancements a certain level of expertise is necessary, and disparities between the technologies available and the competencies of many firms are noticeable. This lack of knowledge limits the effectiveness of these firms' decision-making processes and hinder their speed of internationalization. Thus, this study aimed to explore the role of the digital economy as a facilitator in SME growth while investigating the dynamic nature of digital technologies and understanding the implications of these related to the internationalization process. To conduct this research, qualitative research employing semi-structured interviews was conducted with five representatives from high-tech SMEs across different industries operating internationally from Sweden. The findings reveal three key areas within the internationalization process that can be significantly facilitated by digitalization: networks, data management, and marketing. In terms of networks, the study demonstrated that the long-term success of SMEs depends on their proficiency in leveraging digital tools and platforms to establish and nurture relationships with international partners. Data analytics emerges as a prominent method for effectively acquiring market knowledge among the participating firms. By gaining a deeper understanding of customer behaviors and preferences across various countries, SMEs can tailor their marketing messages to better align with their target audiences. The study provides practical insights for SMEs aiming to harness the benefits of digitalization for their global expansion strategies.