Miljöfokuserade start-ups : En empirisk undersökning om nystartade företags förutsättningar att minska sin miljöpåverkan

Sammanfattning: Purpose: The purpose of this study is to examine what possibilities start-up companies have to work in an environmentally sustainable way, and what barriers they face in that context. The study moreover presents enabling factors which help start-ups realize opportunities and overcome barriers. To fulfill the purpose, it has been divided into two research questions, which follows: What opportunities and barriers do start-up companies, who want to work in an environmentally sustainable way, face? Which enablers can an environmentally sustainable start-up companies make use of to seize opportunities and lower barriers? Method: To fulfill the purpose a single case study was conducted. Empirical data was collected from a case company by semi structured interviews based on the theoretical framework. The selected case company is a start up with high focus on sustainability and the environment. A business incubator was also interviewed using semi structured questions to complement the empirical data collected from the case company. This empirical data was then analyzed against the theoretical framework which then lead to the study’s results. Findings: The study identified three major opportunities which help start-ups in an environmentally sustainable way: an increase in demand for environmentally products; tightened environmental regulations, and increased credibility from stakeholders. Moreover, four major barriers to environmental sustainability in start-ups were found: a low degree of market maturity; lack of financial resources and human capital; competition from established firms; and difficulties in attracting investors. In terms of enablers, the following factors were deemed instrumental in seizing opportunities and overcoming barriers: start-ups’ organizational flexibility, which allows them to rather quickly master necessary organizational change processes towards environmental sustainability; usage of environmental principles; social capital; and incubators as well as other external guidance. Implications: Presented opportunities, barriers and enablers are based on previous studies, the result of this study increase the understanding about how start-ups can work more environmentally focused. The empirical findings about incubators role in helping start-ups becoming more environmentally focused is an unexplored area and needs more attention in the literature. Societies can benefit from this increased understanding since it can lead to a decreased environmental impact, both on a local level by consuming less resources and a global level by slowing down the climate threat. Limitations: By including only one case company and one incubator combined with the qualitative research approach, the study covers a wide but shallow area. By including multiple case companies and incubators the study would have reached a higher level of generalization. Documents could have been studied in order to reach a more quantitative result with could have increased the credibility of the study.