Jaget utan filter : – En kvalitativ intervjustudie om självframställning på sociala medieroch vad som styr förväntningar på jaget

Sammanfattning: This study examines whether the social media platform BeReal can change user behavior related to self-representation and expectations of oneself linked to social norms. The research is analyzed based on the theory about presentation of self in everyday life founded by sociologist Erving Goffman. A netnographic method combining six qualitative interviews supplemented by diary-notes regarding the same respondents' BeReal usage during seven coherent days constitute the material. The material provided a multilateral representation of these BeReal users’ reflections regarding the manner in which they represent themselves online. The study shows a somewhat consistent narrative aligned with the applied theory based on users presenting themselves in a specific way due to what they think is expected from the audience. Impression management is exercised regardless of what social media platform is used, although BeReal provides a less stigmatized online environment and mitigates the internalized pressure on users. However, the respondents found loopholes in BeReals concept giving the app users authority to create norms of how to perform on the app and thereby reintroduce some of the said pressure.