Sökning: "Anne Llamas Mayoral"

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  1. 1. Female Fans in Formula 1 : A Qualitative Study of Spanish Female Fans’ Behaviours, Attitudes, and Motivations towards F1 and its Consumption through Twitter

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Anne Llamas Mayoral; [2022]
    Nyckelord :Formula 1; Twitter; Spain; female fans; participatory culture; fan community; postmodern feminism;

    Sammanfattning : Sports fandoms, historically, have been categorized as a male domain, even in academic studies. Therefore, as Formula 1 has been a sport with a remarkable increase in digital engagement and women are one of their main target audiences, I study Spanish F1 female fans’ behaviours, attitudes, and motivations towards F1 and Twitter as part of their fan experience. LÄS MER