Sökning: "Alice Fransson"

Hittade 2 uppsatser innehållade orden Alice Fransson.

  1. 1. Det balanseradestyrkortet : En kvalitativ studie som undersöker om ettstyrkort kan stödja företag i arbetet medinnovation och hållbarhet

    Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Författare :Aline Morstedt; Alice Fransson; [2023]
    Nyckelord :Det balanserade styrkortet; innovation och hållbarhet.;

    Sammanfattning : Abstract Title: The Balanced Scorecard - A qualitative study investigating whether a scorecard can support companies in their innovation and sustainability efforts.Authors: Alice Fransson and Aline Morstedt Supervisor: Anders Parment Purpose: The purpose of this study is to investigate the corporate governance challenges faced by startups, medium-sized and large companies that consider themselves to be working with sustainability and innovation. LÄS MER

  3. 2. Finding The Perfect Influencer-Brand Fit: A quantitative study on how the combination of social media influencer type and brand type affects the success of an influencer collaboration.

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Alice Fransson; Emilia Köping-Höggård; [2023]
    Nyckelord :Influencer marketing; Perceived fit; SMI types; Influencer-brand fit; Luxury brands;

    Sammanfattning : In recent years, the use of influencer marketing as a marketing tool has become increasingly popular. With the growth of influencer marketing, different social media influencer (SMI) types have emerged. Previous literature has explored the favorability of one SMI type over another, but none have incorporated brand type as a moderator. LÄS MER