Sökning: "Araitz Claramunt Oregi"

Hittade 2 uppsatser innehållade orden Araitz Claramunt Oregi.

  1. 1. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

    Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Araitz Claramunt Oregi; [2023]
    Nyckelord :LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

    Sammanfattning : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. LÄS MER

  3. 2. Exploring Anti-Feminist and Gender Equality Narratives on the Instagram of Female Far-Right Politicians : A Case Study on VOX Representatives

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Araitz Claramunt Oregi; [2022]
    Nyckelord :VOX; Far-Right; Anti-Feminism; Gender Equality; Gender Politics; AIN; targeting women.; VOX; extrema dreta; anti-feminisme; igualtat de gènre; política de gènre; AIN; dones com a objectiu; VOX; Extrema derecha; anti-feminismo; igualdad de género; políticas de género; AIN; las mujeres como objetivo.;

    Sammanfattning : After the Catalan conflict in 2017, the number of female politicians and sympathizers in VOX increased notoriously(Bernardez-Rodal et al., 2020). LÄS MER