Sökning: "Carsten Schultz"
Hittade 1 uppsats innehållade orden Carsten Schultz.
1. Consumer Trust in E-Commerce : An Analysis of Means Communicating Trustworthiness from a Buying Transaction Life Cycle Perspective
Magister-uppsats, Institutionen för kommunikation och informationSammanfattning : Trust is a major challenge to the consumer acceptance of e-commerce: the lack of trust is an important reason for the hesitant growth in e-commerce and for the reluctance of consumers to engage in online buying transaction. Communicating trustworthiness is therefore a major challenge companies encounter. LÄS MER
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