Sökning: "Carsten Schultz"

Hittade 1 uppsats innehållade orden Carsten Schultz.

  1. 1. Consumer Trust in E-Commerce : An Analysis of Means Communicating Trustworthiness from a Buying Transaction Life Cycle Perspective

    Magister-uppsats, Institutionen för kommunikation och information

    Författare :Carsten Schultz; [2004]
    Nyckelord :Trust E-Commerce Trustworthiness Means Transaction;

    Sammanfattning : Trust is a major challenge to the consumer acceptance of e-commerce: the lack of trust is an important reason for the hesitant growth in e-commerce and for the reluctance of consumers to engage in online buying transaction. Communicating trustworthiness is therefore a major challenge companies encounter. LÄS MER