Sökning: "Easyjet"

Hittade 3 uppsatser innehållade ordet Easyjet.

  1. 1. Locating the Effects of Emotional and Aesthetic Labor on Performance Through the Lens of Flight Attendants : —An investigative qualitative study of a low-cost and a premium airline

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Athina Spyridonos; Hala Zeeb; [2023]
    Nyckelord :aesthetic labor; emotional labor; employee performance; flight attendants; low-cost airline; premium airline; motivation; Herzberg;

    Sammanfattning : This research implemented a multiple case study design to investigate the effects of aesthetic and emotional labor in the premium airline context of Emirates, in comparison to the low-cost airline context of easyJet. This was achieved through the conduct of interviews with flight attendants from each airline as they are the frontline employees who are mostly concerned with the implementation of these standards. LÄS MER

  3. 2. The achievement of sustainable competitive advantage through relationship marketing

    Magister-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Thierry Jamart; Stefanie Kupka; [2009]
    Nyckelord :Low cost airlines; Relationship marketing; Sustainable Competitive Advantage;

    Sammanfattning : Nowadays, the European airline market is characterized by two major different airline business models; the full service airlines and the low cost airlines. Secondary, appeared for the first time in 1985 in form of the Irish low cost carrier Ryanair. LÄS MER

  4. 3. Price discrimination in an airline market with uncertain demand

    Kandidat-uppsats, Lunds universitet/Nationalekonomiska institutionen

    Författare :Aron Gabrielsson Berg; Silas Brown; [2009]
    Nyckelord :regression analysis; price discrimination; easyJet; monopoly; uncertainty of individual demand; advance purchase discounts; Economics; econometrics; economic theory; economic systems; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Business and Economics;

    Sammanfattning : This project examines how a monopoly can utilise differences in the uncertainty of individual demand to discriminate between consumers. The starting point is the varying prices seen when purchasing tickets with easyJet on route they operate between Kastrup and Stansted. LÄS MER