Sökning: "Groupon"

Visar resultat 6 - 7 av 7 uppsatser innehållade ordet Groupon.

1. 6. The Effectiveness of Groupon Promotions for Merchants

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Shahan Lilja; [2011]
   Nyckelord :Groupon; price promotion;

   Sammanfattning : The effectiveness of Groupon promotions is a function of their long-term profit and alternative cost. In an email survey of Swedish merchants, 63 % reported that their campaign was profitable and 27 % that they made a loss. The average cost of running a Groupon promotion is roughly estimated to be 0. LÄS MER

3. 7. Groupon - A great way to attract transactional customers

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Måns Flodberg; Marcus Janback; [2011]
   Nyckelord :discount coupons; Groupon; bargain hunters; price discrimination; reference pricing;

   Sammanfattning : Although deal-of-the-day-websites such as Groupon are growing at a tremendous rate, we have identified potential problems primarily related to whether customers come back or not which can question the long term existence of these Websites in their current phase. Our overall purpose is to come to a deeper understanding of these problems and to explain them. LÄS MER