Sökning: "Henrik Älverdal ex Ström"

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  1. 1. Corporate Culture : Towards Building a Competitive Advantage in SMEs

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Fredrik Andersson; Fredrik Eliasson; Henrik Älverdal (ex Ström); [2014]
    Nyckelord :Corporate culture; competitive advantage; SME;

    Sammanfattning : A common perception in many SMEs is that the corporate culture is fuzzy and hard to manage. A common problem is that many business owners and managers in SMEs do not understand the importance of a well-functioned culture, but instead focus on the core business. LÄS MER