Sökning: "Henrik Robertson"

Hittade 1 uppsats innehållade orden Henrik Robertson.

  1. 1. Acne Jeans and Brand Associations : -A Study of the Coherency Between the Brand Identity and the Brand Image

    Magister-uppsats, Företagsekonomiska institutionen

    Författare :Henrik Andersson; Frida Robertson; [2008]
    Nyckelord :Fashion industry; Brand identity; Brand image; Brand associations; Brand communication; Brand perceptions; Early adopters; Symbolic value;

    Sammanfattning : In recent years, the successful expansions of Swedish fashion companies have mainly relied on their ability to turn fashion into brands. However, when companies grow it seems to be difficult to maintain the original brand identity as well as to establish a unique brand image in the minds of the consumers. LÄS MER