Sökning: "Louise Enoksson"
Hittade 1 uppsats innehållade orden Louise Enoksson.
1. The Role of A Flexible Brand Identity in A Dynamic Market : A Multiple-Case Study on Swedish Coffee Brands
Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)Sammanfattning : Conducting successful business requires a clear and steady brand identity, which is a part of brand management (Aaker, 1996; Kapferer, 1992, de Chernatony, 1999). Sticking to the core values and the traditions of the brand is beneficial. LÄS MER
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