Sökning: "The Swedish Coffee Market"

Visar resultat 1 - 5 av 21 uppsatser innehållade orden The Swedish Coffee Market.

  1. 1. The Role of A Flexible Brand Identity in A Dynamic Market : A Multiple-Case Study on Swedish Coffee Brands

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Louise Enoksson; Elin Larsson; [2020]
    Nyckelord :Brand Identity; Flexible Brand Identity; Brand Transformation; Brand Management; Moderately Dynamic Market; Adaptation; Consumers; Consumer behaviour; The Swedish Coffee Market; Communication;

    Sammanfattning : Conducting successful business requires a clear and steady brand identity, which is a part of brand management (Aaker, 1996; Kapferer, 1992, de Chernatony, 1999). Sticking to the core values and the traditions of the brand is beneficial. LÄS MER

  3. 2. Premium Private Label Market Growthon the expense of National Brands : A study on the Swedish premium private label market shares and its characteristics.

    Magister-uppsats, Högskolan i Jönköping/IHH, Nationalekonomi

    Författare :Jakob Ohlson; [2019]
    Nyckelord :Premium Private Label; National Brand; Retail Market Share; Sweden; Organic Market Share;

    Sammanfattning : The market share of premium private label goods within the fast-moving consumer goods sector is growing globally. In Sweden, these market shares are relatively small, but new products are continuously introduced in different food categories. LÄS MER

  4. 3. Fire Ban Approved Outdoor Stove.

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :FRITIOF LEMBKE; ANNA SÖDERBAUM; [2019]
    Nyckelord :;

    Sammanfattning : The extreme heatwave and draught summer 2018 led to extensive fire bans in Sweden, limiting the outdoor cooking possibilities. All equipment with an open flame were forbidden to use. Unfortunately, the trend of increasing temperatures and under average rainfall seems to stay, and not only in Sweden. LÄS MER

  5. 4. DESIGN AV HÖJ- & SÄNKBART SOFFBORD : Utvecklingsarbete mot Tenzo AB

    Uppsats för yrkesexamina på grundnivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Anders Holmström; Pontus Gaversjö; [2018]
    Nyckelord :Virtual reality; Coffee table; Furniture design; Industrial design engineering; Scandinavian design; Lift top; Virtual reality; Soffbord; Möbeldesign; Teknisk Design; Skandinavisk design; höj- och sänkbar;

    Sammanfattning : In a world that only spins faster and where information is available in abundance, the need to multi task has grown bigger than ever before. The need to eat or work from the sofa is growing, while the trends say that the coffee table should be low. LÄS MER

  7. 5. The Impact of Promotions on Store Visits: A Counterfactual Approach

    Kandidat-uppsats, Lunds universitet/Statistiska institutionen

    Författare :Joel Persson; [2018]
    Nyckelord :Promotion; potential outcomes; counterfactual analysis; treatment effects; panel data econometrics; spatio-temporal; Mathematics and Statistics; Business and Economics;

    Sammanfattning : This thesis empirically quantifies the impact of promotions on store visits in the Swedish grocery retailing sector with nationally representative panel data on household purchases of ground coffee. Using the potential outcomes framework, the impact is calculated as the difference between outcomes with promotion and their counterfactuals estimated with two regression models. LÄS MER