Sökning: "María Mercedes González"
Hittade 1 uppsats innehållade orden María Mercedes González.
1. Communication in social media. A new source of power : Based on the posts and comments about sustainability on Zara and H&M’s Facebook accounts
Magister-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskapSammanfattning : The development of communication technology has also created new structures, able to challenge the traditional power roles of the communicative process. Social media have become a fruitful arena of this change due to their users having the possibility to respond to the producers’ messages. LÄS MER
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