Sökning: "Miranda Okello"

Hittade 2 uppsatser innehållade orden Miranda Okello.

1. 1. The social media and e-commerce information trade: Is privacy protection a losing game?

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Miranda Okello; [2022-08-19]
   Nyckelord :;

   Sammanfattning : Background: As technology progresses and more information is gathered to meet the increasing demands of consumers, - businesses on social media and e-commerce sites are working on becoming increasingly practical and effective in delivering their services (e-services). However, users are becoming increasingly concerned about online privacy and the possibilities of organizations’ exploiting personal, private information, - the benefits of partaking in these e-services are being increasingly questioned. LÄS MER

3. 2. Antecedents of E-Loyalty in the Context of Online Fashion Retailers

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Mohammed Zaki Ghazal; Miranda Okello; Beatra Berisha; [2020]
   Nyckelord :E-loyalty; E-Trust; E-Service Quality; E-Satisfaction; Antecedents; E-tailing; E-Commerce;

   Sammanfattning : With recent developments in the internet and the rise of e-commerce, the concept of e-loyalty has gained more traction as a result of its growing importance. Due to this, there is a continuous shift away from brick and mortar fashion retailing towards online fashion retailers. LÄS MER