Sökning: "N-Gens"

Hittade 1 uppsats innehållade ordet N-Gens.

  1. 1. managing the miTV Offering

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ida Pettersson; Madeleine Rydholm; [2004]
    Nyckelord :N-Gens; mobile TV; miTV; focus group; technology innovation adoption; value net; offering; Sony Ericsson mobile Communication; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : There are three main purposes with this thesis: The first purpose is to find the opinions of the next generation users about mobile TV as an integrated function in mobile phones and the requirement for mobile TV to be appealing to the consumer. The second purpose is to find out what the value chain of mobile TV may look like and if there are incentives for all players required. LÄS MER