Sökning: "Noel Göransson"

Hittade 1 uppsats innehållade orden Noel Göransson.

  1. 1. Fashion sense : A quantitative study about how sensorial touch points affect the customer decision making process in physical fashion stores

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Noel Göransson; Ludwig Rundgren; [2022]
    Nyckelord :Sensory touchpoints; Customer decision-making process; Evaluation of alternatives; Purchase decision; Retail apocalypse; Sensory marketing;

    Sammanfattning : Sustainability has been on everyone's lips in the last decade. However, the fashion industry has been proved to be the second-largest contributor to environmental destruction being just behind the oil industry. As the fashion industry keeps growing, measures need to be taken to make it more sustainable. LÄS MER