Sökning: "Pierre Salloum"

Hittade 1 uppsats innehållade orden Pierre Salloum.

  1. 1. The face of a company : A study of brand identity in a management consultancy firm

    Magister-uppsats, IHH, Företagsekonomi

    Författare :Pierre Salloum; Shida Sanaee; [2011]
    Nyckelord :Brand; brand identity; brand leadership; consultant; service;

    Sammanfattning : Problem: Today a brand means more than just an image or logo. Employees often see themselves as the brand and feel a connection to it. LÄS MER