Sökning: "Price Tactics"

Visar resultat 1 - 5 av 15 uppsatser innehållade orden Price Tactics.

  1. 1. Farmers Coping with Market Shock : a multiple case study of Agricultural SMEs

    Master-uppsats, SLU/Dept. of Economics

    Författare :Jesse Harder; [2023]
    Nyckelord :agriculture; market shock; crop farms; risk management; resilience; decision-making; adaptation; price volatility; coping strategies; market uncertainty; Ukraine war;

    Sammanfattning : This research explores how agricultural SMEs are coping with the agricultural market shock mainly caused by Russian-Ukraine war outbreak in February 2022. The research paper is guided by three research questions investigating 1) the impacts of the current market shock on farms, 2) the coping strategies and decisional motivation of farmers, and 3) the planned adaptations and learnings of the farmers. LÄS MER

  3. 2. Sneaky but not illegal: An experimental study of how price increase and product content reduction affect attitudes towards brand and retailers and persuasive intent

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Linnea Fällman; Ella Wiss Mencke; [2023]
    Nyckelord :Shrinkflation; Price Tactics; Persuasion Knowledge; Retailer pricing; Consumer Behavior;

    Sammanfattning : In the past years, consumers may be confused as to why their household goods do not last as long as they have in the past. In almost all cases, this is due to a phenomenon called 'shrinkflation'; the practice of reducing the size or quantity of a product while keeping the same price. LÄS MER

  4. 3. Is Price Transparency the New Normal? A quantitative study on the impact of the "last lowest price" on shopping behavior

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Ebba Cedergren; Hannah Linton; [2023]
    Nyckelord :Reference price; Fake sales; Consumer purchase behavior;

    Sammanfattning : In the last couple of years, scandals involving retailers using deceptive sales tactics have become increasingly prominent. By manipulating the price before a sale, retailers have been able to make their sales promotion seem more attractive to the shopper than it really is, causing shoppers to make purchasing decisions under false premises. LÄS MER

  5. 4. I Don’t Know Who Was the Reason for This War, But I Know Who Paid the Price: Unpacking Marginalized Positionalities in the Contemporary Yemeni Civil War

    Master-uppsats, Lunds universitet/Graduate School

    Författare :Kaja Simmen; [2022]
    Nyckelord :Yemen; Bodies; Conflict; Experiences; Marginalization; Power; Resistance; Social Sciences;

    Sammanfattning : This thesis explores the lived experiences of Yemeni individuals with marginalization in context of the contemporary civil war. Experiences on the margin are approached from a multifaceted framework which allows for a contextual understanding of how Yemeni bodies face social, political and economic exclusion. LÄS MER

  7. 5. Effective attrition : Paying the price in young men’s lives

    Uppsats för yrkesexamina på grundnivå, Försvarshögskolan

    Författare :Kasper Johnsson; [2021]
    Nyckelord :war of the flea; utnötningskrig; gerillakrigföring; finska vinterkriget; operationskonst;

    Sammanfattning : The focus of contemporary warfare studies has mainly been on the art of maneuver warfare. However, research has shown that attrition could be a plausible alternative when one part is unable to achieve a decisive victory. LÄS MER