Sökning: "Retailer pricing"

Visar resultat 1 - 5 av 14 uppsatser innehållade orden Retailer pricing.

1. 1. Sneaky but not illegal: An experimental study of how price increase and product content reduction affect attitudes towards brand and retailers and persuasive intent

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Linnea Fällman; Ella Wiss Mencke; [2023]
   Nyckelord :Shrinkflation; Price Tactics; Persuasion Knowledge; Retailer pricing; Consumer Behavior;

   Sammanfattning : In the past years, consumers may be confused as to why their household goods do not last as long as they have in the past. In almost all cases, this is due to a phenomenon called 'shrinkflation'; the practice of reducing the size or quantity of a product while keeping the same price. LÄS MER

3. 2. Challenges of Power Dominance in the GMRR: The Perspective of Pakistan’s Small Garment Manufacturers

   Master-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Författare :Rufus Yaw Gyamfi; Sharmin Jahan; Bernard Nguatem; Fungai Vhondo; [2022]
   Nyckelord :Garment Manufacturer and Retailer Relationship GMRR ; Power Dominance; Manufacturing; Manufacturer; Supplier; Retailer; Customer; Pakistan; Garments Industry; Garments Manufacturer; Garments Retailer; Garments Suppliers; SME; Interorganizational Relationship IOR ; Buyer-Supplier Relationship; Boundary Systems;

   Sammanfattning : Purpose: The purpose of the study is to identify the challenges that small garments manufacturers in Pakistan face in an IOR with large retailers regarding power dominance. The paper also seeks to examine how those garment manufacturers can use the Boundary Control Systems as a strategic response to power dominance. LÄS MER

4. 3. Finding duplicate offers in the online marketplace catalogue using transformer based methods : An exploration of transformer based methods for the task of entity resolution

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Robert-Andrei Damian; [2022]
   Nyckelord :Transformers; Language Models; Deep Neural Networks; Entity Resolution; Duplicate Detection; Entity Matching; Record Linkage; Contrastive Learning; e-commerce; Transformers; Modèles de langage; Apprentisage en profondeur; Résolution d’entité; Détection de doublons; Apprentisage contrastif; commerce électronique; Transformers; Språkmodeller; Djupinlärning; Entitetserkännande; Dubblettdetektering; Entitetsmatchning; Rekordkoppling; e-handel;

   Sammanfattning : The amount of data available on the web is constantly growing, and e-commerce websites are no exception. Considering the abundance of available information, finding offers for the same product in the catalogue of different retailers represents a challenge. This problem is an interesting one and addresses the needs of multiple actors. LÄS MER

5. 4. Predicting Sales with Deep Learning in a Retail Setting

   Master-uppsats, KTH/Matematisk statistik

   Författare :Victor Lundell; [2021]
   Nyckelord :applied mathematics; deep learning; neural network; sales; price; price elasticity; retail; tillämpad matematik; djupinlärning; neurala nätverk; försäljning; pris; priselasticitet; detaljhandel;

   Sammanfattning : Product pricing is an always present issue and there are a number of different traditional pricing strategies that can be applied depending on the situation. With an increasing amount of available data, as well as new improved methods to take advantage of this information, companies are presented with the opportunity to become more data driven in their decision making. LÄS MER

7. 5. Is it game over for physical retailers? : A study on Swedish video game industry

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Mosarrat Farhana; Daniel Swietlicki; [2020]
   Nyckelord :Business model; Retailing Business model; Click-and-mortar; Video game industry;

   Sammanfattning : Purpose - The purpose of this study is to extend the understanding of the business model of video game retailers using online and physical stores focusing on the impact of digital platforms on the retailing industry within the context of video game industry considering different actor’s perspectives like retailers and consumers. Design/methodology/approach - This is a multiple-case study based on deductive reasoning. LÄS MER