Sökning: "Product portfolio management"
Visar resultat 21 - 25 av 94 uppsatser innehållade orden Product portfolio management.
21. An exploratory method of customer input integration into product portfolio strategy : A Case Study of Yaskawa Nordic AB
Magister-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : Customer-centric business approaches have been theorized over the last decades (Sheth, Sisodia and Sharma, 2000; Sheth, Sethia and Srinivas, 2011; Rajagopal, 2020). However, the active usage of customer input for a successful product portfolio strategy is widespread but not yet fully implemented (Cooper, Edgett and Kleinschmidt, 2002). LÄS MER
22. Towards scaled agility : A case study on successfully initiating agile transformations at large banks
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : Large banks are facing challenges from a new regulatory and competitive landscape which have led to 30 % of banks adopting agile using the Scaled agile framework (SAFe). The transformation process towards agile is complex and has led to a change process covering aspects such as a product development, leadership and organizational design. LÄS MER
23. Challenges with Successful Marketing : A study to identify challenges and opportunities with introducing services of value-added-sales to customers within the prevailing steel manufacturing industry
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : Marketing is an essential part of the overall organization when it comes to introducing a company’s new offerings to the market. Therefore, customers need to be informed and aware of the company’s entire portfolio to be able to make correct decisions that benefit them. LÄS MER
24. A Guideline for Conducting Form Analysis of Branded Products : The Development of a Design Guideline Framework for Product-Producing Companies in a Brand Management Context
Master-uppsats, Linköpings universitet/MaskinkonstruktionSammanfattning : This thesis presents the research and development of a framework for creating design guidelines, aimed towards product-producing companies as a part of a brand extension strategy. The thesis answers two research questions: RQ1: What strategies could be used to analyze visual form and product design as a part of a brand extension strategy for a product-producing company? RQ2: How can an existing visual brand identity be utilized during the product development process and redefined for new product categories? The thesis is divided into a literature review and a case application of the presented theories on a real-world product development process. LÄS MER
25. Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: With increasing obesity rates and the change of beauty ideals within society, the plus-size fashion market currently enjoys a massive upturn and many established fashion retailers realise the opportunities within this ever more important segment. However, the integration of plus-size brands can be challenging as being plus-size is still connected to a stigma. LÄS MER
