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  1. 1. Influences of country of origin in Thai consumers’ buying decision toward beer purchasing  

    Magister-uppsats, Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Författare :Pattanee Chaimanat; Purit Rackchamroon; [2011]
    Nyckelord :Country of origin; beer; perception; attitudes; buying decision;

    Sammanfattning : Group number:        2838Research Questions:  Does the country of origin influence Thai consumers’ buying decision towards beer purchasing?  What are the consumers’ attitudes and perception towards beer consumption?Purpose: The authors aim to explore the effect of COO towards beer purchasing behavior of Thai consumer. The research study examines the attitudes of Thai consumers in terms of the beer purchasing based on two aspects: foreign and domestic brands. LÄS MER

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