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1. 1. Towards a world of influencers: Exploring the relationship building dimensions of Influencer Marketing

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Ann-Sofie Gustavsson; Arij Suleman Nasir; Sarvinoz Ishonova; [2018]
   Nyckelord :Influencer Marketing; Relationship Building; Social Media Influencers; Social Media Marketing;

   Sammanfattning : Background The emergence of the Internet, and in particular social network sites, has led to the appearance of new powerful actors, i.e. Social Media Influencers, with the power to persuade their audience. This introduced a middleman in the company-consumer relationship and a new stakeholder to build relationships with. LÄS MER