Sökning: "Yijing Jia"

Hittade 1 uppsats innehållade orden Yijing Jia.

  1. 1. The differences between Groupon and other group-buying intermediaries: : from transactional and relational coordination perspectives

    Master-uppsats, Företagsekonomi

    Författare :Yijing Jia; Qiongshen Wu; [2011]
    Nyckelord :group-buying; Groupon; electronic intermediaries; transaction cost; network;

    Sammanfattning : Groupon is a popular group-buying website offering daily deals and has experiencedfast growth. It has attracted amounts of imitators and they sprang up all over the world.We treat this phenomenon by taking Groupon as an intermediary executing coordinationbetween merchants and customers in the group-buying activities. LÄS MER