Sökning: "brand reputation"
Visar resultat 21 - 25 av 261 uppsatser innehållade orden brand reputation.
21. Skoglig certifiering, inverkan på företag och skogsägarföreningar
Kandidat-uppsats, SLU/Dept. of Forest EconomicsSammanfattning : Det svenska skogsbruket har under senaste åren blivit inriktat mot en breddad syn på hållbarhet genom en rad lagförändringar som ställer krav på skogsägare. Skogsägare kan genom skogscertifieringsorganisationerna FSC och PEFC certifiera sig och visa att markägaren ställer högre krav på sitt skogsbruk än vad lagen kräver. LÄS MER
22. Kriskommunikation på Instagram : En kvalitativ studie av kriskommunikation på Instagram och dess påverkan på konsumenternas syn på skandaliserade företag
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Purpose: The purpose of the study is to deepen the understanding of how crisis communication on Instagram is conducted and how it influences consumers' perceptions of a company following a scandal. Method: This study is based on a qualitative research method. LÄS MER
23. STAYING ELEGANT WHILST NAVIGATING CSR IN A STORMY WORLD OF CRISIS WITHIN THE FASHION INDUSTRY : CSR As A Tool To Mitigate Future Global Crisis On The Fashion Industry
Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : Date: 30-05-2023 Level: Bachelor Thesis In Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalens University Authors: Otrakci Zehra, Akimova Daria, Pousette Joar Title: Staying elegant whilst navigating CSR in a stormy world of crisis within the fashion industry: CSR as a tool to mitigate future global crisis on the fashion industry Supervisor: Konstantin Lampou Keywords: Crisis Management, CSR, Fashion, Covid-19, Crisis Mitigation Purpose: Existing literature has explored the relationship between CSR and crisis management,as well as effects of CSR on brand reputation, financial performance, and competitive advantage. Lastly, some studies investigated the use of CSR as a response to crises. LÄS MER
24. How does brands' participation in an accidental controversy affect their reputation? : An application of the situational crisis communication theory to firestorms
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleSammanfattning : This study aims to investigate the strategies used by brands to recover from firestorms following controversies in the age of social media. The focus is on understanding the brand-customer relationship aspect of firestorms and the importance of monitoring and comprehending them to minimize their impact. LÄS MER
25. Sky is The Limit...or is it?: American Airlines AAirpass Case
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This article investigates American Airlines AAirpass offering. The aim of this case study is to outline the background as to why American Airlines opted to run this offering, examining the decision making and implications. This case also includes teaching notes and a PowerPoint presentation.. LÄS MER