Sökning: "manufacturing companies marketing strategy"

Visar resultat 1 - 5 av 26 uppsatser innehållade orden manufacturing companies marketing strategy.

1. 1. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Abel Kebede; Zunair Shafique; [2023]
   Nyckelord :Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Sammanfattning : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. LÄS MER

3. 2. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Luyao Wang; Jonas Lundquist; [2022]
   Nyckelord :Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

   Sammanfattning : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. LÄS MER

4. 3. Red Bull och Ferrari - konkurrenterna från olika branscher : En visuell retorisk analys om hur företagen Red Bull och Ferrari utnyttjar marknadskommunikation inom formel 1 för att främja sina varumärken

   Kandidat-uppsats, Jönköping University/Högskolan för lärande och kommunikation

   Författare :Damir Isak; Lucas Bernhardsson; [2022]
   Nyckelord :marketing communication; visual rhetoric; formula 1; Red Bull; Ferrari; marknadskommunikation; visuell retorik; formel 1; Red Bull; Ferrari;

   Sammanfattning : Studien “ Red Bull och Ferrari – konkurrenterna från olika branscher” ämnar studera energidryckesföretaget Red Bulls kommunikation i kommersiella sammanhang inom motorsporten formel 1 komparativt med formel 1-konkurrenten Ferrari. Red Bull har varit dominerande inom sporten under en lång tid jämsides med bland annat Ferrari. LÄS MER

5. 4. Adoption of Additive Manufacturing in the Food Industry : Exploring marketing, sales, and after-sales strategies for the adoption of Additive Manufacturing in the food industry.

   Master-uppsats, Uppsala universitet/Industriell teknik

   Författare :Burak Erol; Maitreya Chandrashekhar Datar; [2022]
   Nyckelord :Additive Manufacturing; Qualitative Interview; Adoption of AM; Adoption Marketing; Sales and After-sales Strategy; Food industry; Knowledge Gap; Adoption of Additive Manufacturing;

   Sammanfattning : Additive Manufacturing (AM) is a technology that enables to print three dimensional solid objects which can be metal, plastic, and similar. AM has a lot of advantages such as lead time reduction and reduction in the number of steps required for manufacturing compared to the traditional manufacturing (TM) method. LÄS MER

7. 5. CSR As A Marketing Strategy Among Manufacturing Companies In Nigeria.

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :RASHEED ADIGUN; [2021]
   Nyckelord :;

   Sammanfattning : Foremost, I would like to thank my tutor, Miralem Helmefalk for the guidance he provided thefew times we met while writing this thesis, also to the examiner, Anders Pehrsson for importantinsights he provided during seminars. In addition, I would like to thank opposing team for valuable contribution and providingdifferent ideas in discovering errors and also Linnaeus university for providing a suitable andquality environment. LÄS MER