Sökning: "sme entry"

Visar resultat 1 - 5 av 43 uppsatser innehållade orden sme entry.

1. 1. Market Entry Through Networks : A Case Study of a Swedish SME

   Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Samuel Björkqvist; André Jonsson; [2023]
   Nyckelord :Centrality; Central Nodes; Intermediaries; Legitimacy; Liabilities of Foreignness LoF ; Liabilities of Outsidership LoO ; Social Network Theory SNT ; Trust;

   Sammanfattning : Purpose – This study aims to look into how foreignness and outsidership affect the market entry of a SME and the individual firm's ability to access the correct network as well as look at which support structures are available for the individual firms entering into a new market. Theory/Design & Research Questions – By looking through the lens of Social Network theory, aspects of trust, legitimacy, nodes, foreignness and outsidership, this study has looked into the journey of a large hamburger chain in Sweden that has successfully entered into different markets outside of Sweden. LÄS MER

3. 2. Using Business Networks in the Internationalization Process for Small and Medium Enterprises

   Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Axel Widén; Carl Sandsten; [2022]
   Nyckelord :Internationalization Process; Business Networks; Relationship Commitment; SME; Internal Stimuli; External Stimuli; Entry Mode; Soft Service Firms.;

   Sammanfattning : Globalization in the business environment today is something that affects almost every firm around the world. It has given opportunities not only to multinational enterprises (MNE) but also to small and medium enterprises (SME). LÄS MER

4. 3. CSR- leading the way or not? A comparative study about how CSR can influence SMEs internationalization process within the food industry

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Hanna Eurenius; Katarina Hedencrona; [2021-06-28]
   Nyckelord :SME Internationalization; CSR Strategy; International Market Selection IMS ; Entry Mode Selection EMS ;

   Sammanfattning : Due to increased globalization and increased sustainability awareness, Small and Medium-Sized Enterprises (SMEs) have become increasingly internationalized, as well as more involved in addressing sustainability issues. Therefore, the aim of this paper is to examine how Corporate Social Responsibility (CSR) Strategy influences the internationalization process for SMEs operating within the food industry. LÄS MER

5. 4. "The Jungle Telegraph" : A qualitative case study about the challenges for Swedish B2B Small and Medium-size Enterprises when entering the Sub-Saharan market

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Levent Bekir; Nicolas Numhauser; Rawa Abbas; [2021]
   Nyckelord :Sub-Saharan Africa; SME; institutional framework; entry mode; internationalization strategy; network;

   Sammanfattning : As developed markets have become saturated to a greater extent, companies have instead targeted emerging economies. In recent years, a substantial number of companies have recognized the opportunities in the Sub-Saharan market, which has led to an increasing number of foreign firms entering this market. LÄS MER

7. 5. The role of networks in a Swedish medium-sized pharmaceutical firm’s internationalization process

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Greta Lyckenblad; Lina Nygren; [2020-02-13]
   Nyckelord :Internationalization; networks; utilizing networks; pharmaceutical firm; medium-sized company; SME;

   Sammanfattning : Today pharmaceuticals are the fifth largest export product in Sweden, whereas SMEs are the motor of innovation within the pharmaceutical industry. Pharmaceutical firms face several challenges, as high product development costs, high entry barriers due to institutional legal frameworks and slow return of investments, during their internationalization. LÄS MER