Sökning: "taglines"

Hittade 3 uppsatser innehållade ordet taglines.

  1. 1. Storytelling For Sustainability In Developing Economy Tourism : A Cross-case analysis of Ecotourism Organizations in Cambodia and Trinidad and Tobago

    Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Clarence Bacchus; Chamreoun KEO; [2023]
    Nyckelord :sustainability storytelling; ecotourism leaders; developing economies; Cambodia; Trinidad and Tobago; internal stakeholder; employees; local communities;

    Sammanfattning : The purpose of this study is to investigate the use of sustainability storytelling in ecotourism organizations in Cambodia and Trinidad and Tobago. These two countries were specifically selected for a cross-case analysis due to their shared characteristics as developing economies. LÄS MER

  3. 2. Vill du designa en annons? Se hit. : En kvalitativ studie om vad som påverkar design av annonser för sociala medier.

    Kandidat-uppsats, Umeå universitet/Institutionen för informatik

    Författare :Ida Johansson; Susanna Nordgren; [2022]
    Nyckelord :Social media advertising; Social media; Design principles; Usability heuristics; Designing adverts; Golden rules; Visual design principles;

    Sammanfattning : Social media is an integrated part of our everyday life. Every user on social media could be a possible customer. The number of users have generated new possibilities for companies to use social media as a tool for marketing. Companies can therefore be more visible as well as they can broaden their scope. LÄS MER

  4. 3. Think global, act local!? : Hur ett svenskt företag går till väga för att skapa ett enhetligt budskap i olika kulturer

    Kandidat-uppsats, Institutionen för ekonomi och företagande

    Författare :Jessica Diviani; Madelene Jaensson; [2009]
    Nyckelord :Enhetligt budskap; corporate branding; globalisering; kommunikation; olika kulturer;

    Sammanfattning : An uncountable number of companies are present in foreign markets as a result of what we commonly choose to call globalization. This is especially true for Swedish companies traditionally operating on small markets. A company that is about to establish on a new market is faced not only with possibilities but also with challenges and risks. LÄS MER