Evenemang : -ett vinnande koncept för regional utveckling?

Sammanfattning: Event is a phenomenon that lately has become more common, especially within the tourism industry. This essay is a study within human geography and with focus on the meaning and the design of events. The purpose with this essay is to examine and describe the concept of event and to show how events can influence a region. Falkenberg is situated in the county of Halland by the west coast and the sea and because of that a natural tourist destination. The city is a known seaside resort since the end of the nineteenth century. Our method is a case study with interviews with seven of the participants active within events in Falkenberg.   This essay shows that events are limited in time and space, they have their own attraction and uniqueness and it all sums up into what the visitor expects to experience and what they will experience. An event is a business opportunity, and it increases the flow of visitors and money through the region. The image of the region can be influenced by events and in the long run lead to a brand that enhances the regions values.