Kulturell dynamik med vision om talangfabrik

Detta är en C-uppsats från Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

Sammanfattning: The war for talent is a battle where organizations are fighting to put the right people, with the right skills, in the right place, in order to get a competitive advantage. For this reason, the question of how to manage and develop talent is of great importance for any organization. Within the context of sport, this type of research has increased since the end of the 20st century. One major reason for this is that the world of sports tends to fascinate people, both commercially and because of the pure athletic performance. By studying sports, we can accumulate knowledge which can be applied in other contexts, such as corporate organizations. Research emphasizes dominant features that are crucial for talent to develop and reach full potential, where one of those features is the existence of an appropriate organizational culture. For this reason, it is of interest to see what happens if one combines the findings of organizational culture in talent management with the world of sports. This study aims to investigate the cultural dynamics in two famous Swedish football academies. One that is successful and has a strong culture, whereas the other one is less successful and therefore is trying to change the organizational culture. The purpose is to understand the (re)production of organizational culture in these two organizations.

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