Multimodal analys av energiföretags texter på webben : Karlstad Energi och Hedemora Energis, webbpublicerade texters visuella och textuella likheter och skillnader efter Rysslands invasion på Ukraina.

Sammanfattning: Background and Purpose: The energy crisis that evolved from Russia’s attack on Ukraine had an impact on Swedish energy companies. Therefor these energy companies Karlstad Energy and Hedemora Energy published texts containing the word “energy crisis”. This study’s purpose was to understand how energy companies work with web published texts visually and textually after a crisis. To do this, the study focuses on the multimodal analysis method on texts from Karlstad Energy and Hedemora Energy.     Method: The study found usage of the semiotic visual analysis method and the content analysis method on the texts to answer the sought-out question that was created from the study’s purpose. These methods have different recommendations to help analyze material and which has been used to answer the study’s question. This was done to analyze the texts from Karlstad Energy and Hedemora Energy individually, then these analyses were put against each other to find differences and similarities.     Results and Conclusion: The results that came from these analyzes were that the companies Karlstad energy and Hedemora energy work differently on the web. They have multiple visual differences like their usage of color, divisions of the text on the web, usage of pictures and textual differences such as their response possibilities and their CEOs participation to the text and usage of the word “we”. Then there were some similarities, such as the company’s usage of big texts, their order of themes of texts and their statement of facts. With this, the Conclusion is that these companies, Karlstad Energy and Hedemora Energy work differently visually and textually.