Hur medierna framställer kvinnor i sportsammanhang : En kvantitativ innehållsanalys av hur kvinnor respektive män inom sporten representeras i lokaltidningen Smålänningen.

Sammanfattning: The aim of the study was to investigate the representation of women’s sports and men’s sports, in the local newspaper Smålänningen. A study I conducted through examining how many articles on men’s sports and how many articles on women’s sports have been published over the last four years. I chose to investigate two months of every year; January and March. I also examined which sports were the most occurring ones. I used the method of quantitative content analysis to investigate the questions. Through the method I performed an overall analysis of how many articles were written about men’s sports, and how many articles were written about women’s sports in Smålänningen. The result of the quantitative content analysis showed that female athletes are misrepresented and that men’s sports dominates Smålänningens reporting. It also showed that there were more articles written by female journalists than articles based on performances achieved by female athletes. Further, my study showed that the reporting on women’s sports have become more regular in Smålänningen.