Hållbara evenemang : med fokus på Göteborg och Co

Sammanfattning:  In this paper we will investigate sustainable events. The aim is to gain a deeper understanding of how thoughtful Goteborg & Co work socially and ecologically sustainable with their events. What will be investigated is what positive and negative effects that can occur with events based on the two sustainability aspects. Through in-depth interviews we have gained an idea of ​​the organizers' role in sustainability. The theories underlying the investigation have touched on sustainability concepts in events, ISO 20121, and strategies for achieving sustainable events. The empirical material is based on deep interviews with selected respondents from environmental management as well as Goteborg & Co. Further in the analysis and conclusion we have come to the conclusion that sustainability is extremely important. Organizers are working on sustainability in their events, partly because it promotes the marketing concept and partly to reduce environmental impact by raising awareness among visitors to think more sustainable. The authors conclude that the organizers are on track but that there is still sustainability work that the events need to improve. We have also noted that both small and large festivals should invest more in working sustainably to achieve sustainable long-term success.