Sökning: "Albin Eklöf"
Hittade 2 uppsatser innehållade orden Albin Eklöf.
1. Empowering Performance: Unveiling the Tapestry of Cultural Diversity in Business : A qualitative understanding of multicultural team management
Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : Cultural diversity has shown to play a tremendous impact on influencing the teams performance in an international business. Shared beliefs, values and systems of conducting work-related tasks originating from cultural differences significantly enhances the abilities for the team to perform on a higher note. LÄS MER
2. Influencer or Human Billboard? : A study on defining influencer credibility on the Swedish market
Kandidat-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNUSammanfattning : The drastic growth of the influencer market has spiked an interest in defining the significance of influencer credibility (IC). This thesis primarily aims to identify which drivers of IC are important to Swedishconsumers and how these can impact purchase intention (PI). LÄS MER