Sökning: "Alejandra Marroquin"

Hittade 1 uppsats innehållade orden Alejandra Marroquin.

  1. 1. Varumärket som säljer så mycket mer än smink : En kvalitativ studie om vilka framställningar av kvinnan som går att hitta i de sex mest gillade reklambilderna i CAIA Cosmetics läppstiftskampanj 2019

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Alejandra Marroquin; Isabelle Nordén; [2020]
    Nyckelord :Gender; Stereotype; Male Gaze; Objectification; Representation; Instagram; Women in advertising; Genus; Stereotyp; Den manliga blicken; Objektifiering; Representation; Instagram; Kvinnor i reklam;

    Sammanfattning : The purpose of this study was to examine which kind of expressions of the woman that were present in the selected advertising images and how they could affect how women are represented. A qualitative content analysis was conducted. The six most liked CAIA Cosmetics Instagram posts from their lipstick campaign in 2019 were chosen and analysed. LÄS MER