Sökning: "Benjamin Aidanpää"

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  1. 1. Exploring Consumers' Perception of the Use of Virtual Reality (VR) for Fashion Shopping

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Benjamin Aidanpää; [2023]
    Nyckelord :Virtual Reality VR ; Sustainability; Consumer Perceptions; Buying Process; UTAUT Unified Theory of Acceptance and Use of Technology ;

    Sammanfattning : As technology continues to rapidly develop, the realization of Virtual Reality (VR) stores is coming into view for various businesses and industries. As customers today are becoming more aware of their purchasing behaviour and the impact their products have on the environment, it puts pressure on the fashion industry to meet these requirements and needs by developing or adopting new technologies to their practices. LÄS MER