Sökning: "Business relationships theory"

Visar resultat 1 - 5 av 388 uppsatser innehållade orden Business relationships theory.

  1. 1. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden

    Master-uppsats, Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Författare :Sameera Prasanna Rodrigo; [2024]
    Nyckelord :Social media; SMEs; Restaurant business; RBV theory;

    Sammanfattning : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. LÄS MER

  3. 2. Mobile Device Industry in China : A study on Chinese mobile device industry from an ecosystem point of view

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Lundao Gao; Yinfei Zhang; [2024]
    Nyckelord :;

    Sammanfattning : Under the global trend of digital transformation development, Chinese mobile device industry has rapid expansion and yield significant economic benefits and social impacts both domestically and internationally. This growth is driven by the advancement of 5G technology, which has revolutionized various aspects of the industry, including manufacturing, products, and consumer demand. LÄS MER

  4. 3. Venture after venture: cultivating serial entrepreneurial drive

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Daria Monshi; Anett Szabó; [2023-07-20]
    Nyckelord :serial entrepreneurs; serial entrepreneurial drivers; serial entrepreneurial motivation; serial entrepreneurial behavior; serial founder drivers; serial founder motivation; serial founder behavior;

    Sammanfattning : Given the significant economic impact of new businesses, serial entrepreneurs are a force to be reckoned with, creating numerous enterprises in succession and continually implementing new ideas that boost economic prosperity. Yet, it is unclear what drives them individually. LÄS MER

  5. 4. Understanding The Motives Of Scandinavian Retail Companies CSR-efforts At Their Offshore Suppliers

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Vendela Axelsson; David Löfven; [2023-06-28]
    Nyckelord :Sustainability ⋅ Business ethics ⋅ Supply chain ⋅ CSR ⋅ Scandinavian Retail Industry;

    Sammanfattning : Corporate Social Responsibility (CSR) has gained substantial significance in recent years, driven by the growing societal emphasis on sustainability. Businesses are now expected to contribute to social and environmental goals alongside economic performance. LÄS MER

  7. 5. Born digital firms entry mode in foreign markets

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Simity During Mosetta; Elmeida Rezniqi; [2023-06-28]
    Nyckelord :;

    Sammanfattning : The development of digitalization has led to the emergence of a new type of firm, born digital firms. However, how these firms enter a foreign market is not well researched by scholars within the field of entry mode theory in international business. LÄS MER