Sökning: "Dan Martin Sandberg"

Hittade 1 uppsats innehållade orden Dan Martin Sandberg.

  1. 1. Corporate Social Responsibility - ett sätt att skapa förtroende?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ådne Steen; Martin Sandberg; Dan Eriksson; [2004]
    Nyckelord :Corporate Social Responsibility; etik; förtroende; disconfirmation paradigm; förväntningar; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : This essay recognizes and criticizes a commonly held assumption that Corporate Social Responsibility (CSR) functions as a “savings account of trust” between corporations and consumers. Based on five focus group interviews, the authors discuss how corporations that engage in society can sometimes raise and sometimes destroy the trust of potential consumers. LÄS MER