Sökning: "Dennis Ericson"

Hittade 1 uppsats innehållade orden Dennis Ericson.

  1. 1. Franchising : Focusing on Franchisees' Perspective in the Swedish Retailing Industry

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Per Carnestedt; Dennis Ericson; Niclas Jonsson; [2015]
    Nyckelord :;

    Sammanfattning : Franchising is an important global business phenomenon, yet most research in the field is allocated to the American market. In addition, the majority of conducted research on the topic of franchising is considering the franchisor perspective, even though a franchising establishment is a relationship between two parties; the franchisor and the franchisee. LÄS MER