Sökning: "Digital Nudges"

Visar resultat 1 - 5 av 23 uppsatser innehållade orden Digital Nudges.

  1. 1. Digitala knuffar: den osynliga handen vid online handel : En fallstudie av ett ledande detaljhandelsföretag inom sport- och livsstilsmodesegmentet

    Magister-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

    Författare :Tintin Lundgren; [2023]
    Nyckelord :digital nudging; retail companies; digital retail channels; digital platforms; sport and leisure fashion; Digitala knuffar; detaljhandelsföretag; digitala handelskanaler; digitala plattformar; sport- och livsstilsmode;

    Sammanfattning : Som resultat av globalisering och teknologisk utveckling genomför människor flera beslut i sina privata och professionella liv från digitala enheter. Beslutsfattningen varierar från informationsinhämtning, underhållning och framför allt näthandel. LÄS MER

  3. 2. "The Limits of Nudging": A Case Study on Nudge-based Interventions in E-commerce Sustainability

    Master-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :Athulya Purushothaman; [2023]
    Nyckelord :Pro-Environmental Behavior; Nudge; E-Commerce; Digitization; Digital Nudges; Consumer Behavior; Digital Marketing; Earth and Environmental Sciences;

    Sammanfattning : Modern consumerism and overconsumption in e-commerce have profound ecological ramifications, necessitating the adoption of pro-environmental behavior. Imagine a world where sustainable choices are seamlessly integrated into our online shopping experience. LÄS MER

  4. 3. Digital Nudges : Bringing Awareness of Excessive Consumption of Digital Content in Smartphone Users

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Omar Labombarda; [2023]
    Nyckelord :speculative design; social media addiction; gestures; disengagement;

    Sammanfattning : The way we use interactive mobile technology everyday is changing the human cognitive landscape and how we are dealing with reality. In our daily life, SnT (Social-networking technology) has become something we cannot avoid using, as the need of being constantly updated and virtually connected to our social and working circle has prominently emerged. LÄS MER

  5. 4. Static or Dynamic: An experimental study : The Impact of animation principles on user engagement on LinkedIn

    Kandidat-uppsats, Jönköping University/Tekniska Högskolan

    Författare :Stina Freid; Alexandra Gredeus Ampuero; [2023]
    Nyckelord :Engagement; Motion Graphics; 12 Basic Animation Principles; Digital Marketing; LinkedIn; Social Networking Sites; Organic Posts; Nudges; Dynamic Posts; and Static Posts;

    Sammanfattning : Engagement. This has become a key concept in the field of marketing. The concept of "engagement" is utilized to describe the way users instantly engage with brands using clicks, reactions, comments, and sharing. Brands and advertisers utilize media platforms to increase brand awareness and create customer-engaging content. LÄS MER

  7. 5. Designing for Web Sustainability: The Potential of Nudges and Sustainable Web Design in Reducing the Environmental Footprint of Communication Platforms : Development and evaluation of a fictional communication platform with a sustainability-focused approach

    Kandidat-uppsats, Jönköping University/Tekniska Högskolan

    Författare :Anne Thiess; Joella Andersson; [2023]
    Nyckelord :Sustainable Web Design; Sustainable-Friendly Behaviour; Sustainability Nudging; Data Transfer; UX-Design; Communication Platform Design; Digital Nudging;

    Sammanfattning : Digital communication through communication platforms has increased and changed significantly during the last decade and recently not least because of the corona pandemic, which has shifted many face-to-face activities to the internet (Obringer R. , et al., 2021). LÄS MER