Sökning: "Emelie Lefevre"

Hittade 1 uppsats innehållade orden Emelie Lefevre.

  1. 1. The responsible consumer – Consumer consciousness from idea to delivery : an exploratory study of consumers’ willingness to act socially responsible when purchasing fashion online

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Emelie Lefevre; Marcus Nilsson; [2020]
    Nyckelord :Responsible consumers; online purchasing behaviour; fashion industry; consumers’ willingness; theory of planned behaviour; socially responsible consumers behaviour; consumer social responsibilities;

    Sammanfattning : The purpose of this thesis is to investigate consumers’ willingness to act socially responsible in their online fashion purchasing behaviour. Three frameworks; Theory of Planned Behaviour (TPB), Socially Responsible Consumer Behaviour (SRCB) and Consumer Social Responsibility (CNSR), constitute a foundation and have been combined in a conceptual framework. LÄS MER