Sökning: "Emina Salic"

Hittade 2 uppsatser innehållade orden Emina Salic.

1. 1. När innehållet är Word-of-Mouth-smart: En innehållsanalys av svenska B2B-företags mest uppskattade Facebook-inlägg

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Erik Dahlberg; Oscar Lindgren; Emina Salic; [2017]
   Nyckelord :Facebook; Brand Identity; WOM; B2B; Content marketing; Business and Economics;

   Sammanfattning : This thesis analyzes the content and the underlying meaning of B2B companies' most appreciated Facebook posts. The theory gives the reader a description of the research made on brands and content marketing, followed by theories of relationship marketing, brand promises, brand identity and brand communities. The study utilizes an abductive approach. LÄS MER

3. 2. Pay For It and Love It More: A comparative study in marketing psychology between the two campaign methods Pay What You Want and Free

   Kandidat-uppsats, Lunds universitet/Institutionen för psykologi

   Författare :Erica Jostrup; Emina Salic; [2015]
   Nyckelord :Cognitive Dissonance; Self-image; Homo Economicus; Free; Pay What You Want; Attitude; Marketing Psychology; Campaign method; SC-IAT; Social Sciences;

   Sammanfattning : This thesis examines whether the marketing procedure Pay What You Want (PWYW) has a stronger positive influence on a consumer’s attitude towards a product in relation to free product trials (FREE). This was studied on students of Lund University with the tool SC-IAT. LÄS MER