Sökning: "Issam Alibrahim"

Hittade 1 uppsats innehållade orden Issam Alibrahim.

  1. 1. The necessary evil : the challenges of manufacturer's transformation process towards servitization in the B2B context

    Magister-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Issam Alibrahim; Hussam Restum; [2019]
    Nyckelord :Servitization; business-to-business; challenges;

    Sammanfattning : Background: The servitization process of capital goods manufacturing is a contemporary issue and indicates that organizations are transforming from offering only products and goods to providing combinations of augmented services with their products. Purpose: The purpose of this thesis is to contribute to the body of knowledge on servitization and the challenges that manufacturers face in the transformation process towards servitization in a B2B context. LÄS MER